A growing number of companies have already adopted ColorPage’s integrated direct mail and website strategies. ColorPage is transforming the traditional, impersonal direct mailing experience into something interactive, customized, and highly personal. So instead of doing mass mailings, maybe it’s time that all your direct mail marketing initiatives become targeted, relevant, responsive, and completely measurable.
It’s time to get personal.
If you’ve never used direct mail, or you’re looking to optimize your current direct mail strategy, ColorPage can help you identify your best audience and help to develop a mail list of highly targeted business and consumer prospects. ColorPage has the creative, technical, and business development experience to execute a successful and measurable direct mail campaign. Direct mailers can include powerful response mechanisms, such as reply cards, QR codes, and personalized micro-sites known as pURLS.
To request a demonstration of our technology and personalization strategies, click here.
We can design, print, and mail your marketing materials for you.
Please consult a ColorPage representative about which indicia is right for you.
First-Class Postage
This first-class permit rates are the current first-class rates. The mailing list provided will have no mailing sort. The mailing is out of Kingston, NY Post Office. The delivery of the mail piece is within 1-3 days.
First-Class Presort
This first-class presort permit postage rates are discounted. The mailing list provided will be NCOA and CASS sorted with certification. The mailing is out of Kingston, NY Post Office. The delivery of the mail piece is within 1-3 days.
Standard Presort Kingston
This presort standard permit has discounted postage rates. The mailing list provided will be NCOA and CASS sorted with certification. The mailing is out of Kingston, NY Post Office. The delivery of the mail piece is 1-2 weeks.
Standard Presort, Newburgh
This presort standard permit has discounted postage rates. The mailing list provided will be NCOA and CASS sorted with certification. The mailing is out of Newburgh, NY Post Office. The delivery of the mail piece is 1-2 weeks.
Non-Profit Kingston
This Non-Profit permit is only applied to non-profit organizations that are registered with the Kingston Post office as a Non-for-Profit organization.The mailing list provided will be NCOA and CASS sorted with certification. The delivery of the mail piece is 1-2 weeks.
Non-Profit Presort, Newburgh
This Non-Profit permit only applies to non profit organizations. Your organization must own a non-for-profit postage permit with the Newburgh, NY Post Office. The mailing list provided will be NCOA and CASS sorted with certification. The delivery of the mail piece is 1-2 weeks.
EDDM
Every Door Direct Mail — Retail Indicia: you don’t need to have a postage permit or mailing list. You choose the route in a city where you want your mail delivered. Please see EDDM template sizes.
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Now you can tell the whole neighborhood what your business has to offer.
With Every Door Direct Mail®, EDDM, we can reach the customers who matter most to your business – in nearby neighborhoods. Postage is as low as 14.5¢ per piece – and you don’t even need to know the names or street addresses. Simply identify the neighborhoods you want to target, and your printed piece is delivered to every active address in your target area.
Choose the option that is best for you.
We’ll target your customers by specific neighborhoods, and help increase your business’s bottom line.What Every Door Direct Mail brings to your marketing efforts.
Add the power of EDDM to your marketing mix.
Personalized, variable data printing has an explosive power to generate response rates up to 10 times higher than traditional, static direct mail.
The secret behind the effectiveness of personalized VDP direct marketing is that the personalized pieces not only captures attention, but also deliver relevant content and offers to each unique recipient.
A direct marketing campaign that includes variable data printing will prove to:
Typically, a personalized URL is embedded in a direct mail piece or any visual communication. A personalized URL is a web address that usually includes the recipient’s name (www.JohnSmith.domain.com). This personalized URL or web address takes the recipient to a personalized web micro-site related to a promotional offer or call-to-action included in the original piece. It often begins with a welcome and personalized survey page. The purpose of the survey page can be to validate existing customer information and/or seek additional information about the recipient with a goal of making future communications even more customized and personalized. This technique also links the email or direct mail print campaign to the web, where responses can be monitored and tracked in real-time. In addition, it allows the marketer to take immediate action once a recipient responds.
QR–or quick response–codes have been growing in advertising use for good reason. They have a relatively small footprint, and are easy to notice and implement. Found on everything from packaging to direct mail, QR codes can send text messages, redirect to a URL (or pURL), display some text, offer coupons, and create an interactive experience for your customers.
[/wptabcontent] [wptabtitle]Direct Mail Benefits[/wptabtitle] [wptabcontent]
It’s targeted.
Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But direct mail can focus on a smaller group of prospects who are more likely to respond to your offer, giving you more bang for your buck.
It’s personal.
With direct mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond.
It’s flexible.
From letters, to postcards, to brochures, there’s a wide variety of inexpensive and easy formats available for your direct mail campaign. You can additionally add impact by including a special offer or free sample in the envelope.
It’s tangible.
Direct mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer–such as stickers, samples, and coupons.
It’s measurable.
Direct mail is one of the few media channels that give you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received, or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what’s working and can then make adjustments to future mailings if needed.
It’s easy and cost-effective.
You don’t have to be a direct mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking mail piece. [/wptabcontent] [/wptabs]
